Our Story

🐾 Introducing TrueBond: Petwear for Life’s Little Adventures

Every dog parent knows — it’s not just a walk.

It’s the quiet ritual of a leash clip, the familiar jingle of keys, a tail that starts wagging before you even reach the door. It’s the sidewalk strolls, café pit stops, and lazy loops around the park. It’s the way your pup stays by your side without needing to say a word.

That’s what inspired TrueBond.

We’re a small brand with a big heart, curating vibe-worthy, feel-good petwear for small to medium-sized dogs and the humans who adore them. At TrueBond, we believe dogs aren’t just pets — they’re family, soulmates, and tiny sidekicks with giant personalities. They deserve more than just basic gear. They deserve walkwear that reflects the love, style, and connection they bring into our lives.

It All Started with a Little Backpack

Our journey began with a single product: a dog backpack that doubles as a harness. It’s cute (like, really cute), practical, and surprisingly helpful — your pup carries their own treats, poop bags, or keys, and looks proud doing it. It reminded us of something we’d always felt but hadn’t put into words:

When your dog carries something for you — even something small — it feels like they’re carrying the bond.

From there, TrueBond grew. Slowly, thoughtfully. We added matching hands-free leashes and bundled them into walk kits — the kind of gear you’ll actually reach for every day.


For Dogs with Soft Paws and Big Roles

Our products aren’t built for wilderness hikes or working dogs. They’re built for the everyday: the sniffs, the cuddles, the little detours. They’re made for city pups, small adventurers, and stylish fur babies who love to be close — and look good doing it.


So… Why TrueBond?

Because we believe in the quiet magic of everyday moments.

Because we think the right gear can make a small moment feel even more meaningful.

Because love — the kind that sits beside you, walks with you, waits at the door — deserves to be celebrated.

Thanks for walking with us.

— The TrueBond Team